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Elevator Pitch: How to “Sell” Yourself in One Minute
Info Setronica | July 19th, 2024
All of us have faced the existential question “Who am I?” when meeting a new person, or when being interviewed and asked to “Tell me about yourself”. To avoid losing face, you should always have a prepared ELEVATOR PITCH.
What Is an Elevator Pitch?
An elevator pitch is a quick overview of your background and skills, or a brief description of any products you want to sell. An elevator pitch is called so because it shouldn’t last longer than a typical elevator ride (30 seconds – 1 minute). After all, you don’t want to bore your listeners, do you?
Where can you use an elevator pitch?
- At networking events
- In interviews as an answer to “Tell me about yourself”
- In your LinkedIn “About” section
- On your website or blog
- When you introduce yourself to a new client or team
Steps of a Good Elevator Pitch
1. Tell Who You Are and What You Do
“Hello, my name is George, and I am a software developer specializing in creating robust and scalable software solutions. With over 10 years in the industry, I have honed my skills in various programming languages, cloud services, and cybersecurity measures to deliver high-quality applications tailored to meet your specific needs.”
2. Identify a Problem You Can Solve and Explain How You Solve It
“I understand that businesses face numerous challenges such as system inefficiencies, data security threats, and the need for seamless integration across multiple platforms. My expertise lies in diagnosing these issues and developing customized solutions that enhance operational efficiency, secure sensitive information, and provide a seamless user experience.”
3. Wrap Up With a Call to Action
“If you’re struggling with outdated systems, or security vulnerabilities, or require a more efficient software solution, let’s stay in touch!”
Essential Phrases for a Successful Elevator Speech
Crafting a successful elevator speech requires more than just a good idea; it demands the right terminology to convey your message effectively:
- I work in…(e-commerce/QA)
- I work as a …(engineer) …at/for….(company name)
- I help…(HR consultants get more clients)
- I take care of / I handle…(all testing processing)
- My job is to…
- I do….(full-stack development)
- I make sure that…
- I oversee / I’m in charge of…
- Right now, I am …(developing / creating…)
Remember that the main aim of any elevator pitch is to interest your interlocutor from the first words and “sell” yourself or your project.
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